PAMELA MESSINA MOHANANI

With over 18 years of marketing experience, I am a growth leader who combines creativity, data, and strategy to drive brand awareness, user engagement, and revenue growth.

I have a proven track record of delivering innovative and impactful solutions for SaaS, B2B, and B2C companies in the tech industry and beyond. At G4 Educação, I led the growth strategy for SKILLS, achieving remarkable increases in lead generation and revenue. My tenure at Picsart resulted in significant improvements in market penetration and conversion rates across Latin America. At Ânimo, I optimized customer acquisition strategies, achieving an exceptional LTV:CAC ratio. As Co-Founder and Head of Content of All Type, I scaled the business, working with prestigious brands and global agencies.

With a deep understanding of growth, engagement, and monetization, I am dedicated to creating marketing strategies that drive success. Let's connect and explore how we can achieve extraordinary growth together.

SaaS GROWTH MARKETING EXPERT ALWAYS STRIVING FOR EXCELLENCE AT

Strategic & Data Driven Decision-Making to Drive Growth

Leveraging analytics and data to inform strategy, optimize campaigns, and measure success. Constant testing, learning, and iterating to ensure the highest return on investment.

Transforming Complex Topics Into a Customer-Centric Approach

Understanding and prioritizing the customer journey from acquisition to retention. Personalizing experiences, improving user engagement, and increasing lifetime value through targeted and relevant marketing efforts.

Fostering Actionable Relationships through Cross-Functional Collaboration

Working seamlessly with product, sales, and customer success teams to align goals and ensure that marketing efforts support overall business objectives, fostering a cohesive approach to driving growth and achieving company targets.

Product-Led Growth and Innovative Growth Strategies

Utilizing the product itself as the primary driver of customer acquisition, retention, and expansion by delivering exceptional user experiences, leveraged by creative and effective growth strategies that combine various marketing channels, including ASO, SEO, content marketing, social media, email marketing, and paid advertising.

WORK

With experience in B2B, B2C and B2B2C markets, my expertise spans data-driven decision making, customer-centric approaches, innovative growth strategies, product-led growth, and cross-functional collaboration, all geared towards achieving high-impact results.

WORD ABOUT TOWN

It is with great confidence that I recommend Pamela for any team looking to drive growth through product-centric strategies. Pamela has proven herself as a Growth professional focused on Product Led Growth (PLG) with a background in B2B SaaS. She has repeatedly demonstrated her exceptional leadership skills and strong sense of ownership.

One of Pamela’s most notable traits is her ability to deeply understand the product and translate that knowledge into effective growth strategies. Her user-centric approach, combined with a solid understanding of product metrics and the customer lifecycle, makes her an invaluable asset to any team seeking to expand their user base and increase retention.

Pamela not only identifies growth opportunities but also takes responsibility for their success, proactively leading teams and ensuring flawless execution of each project.

Her leadership ability is exemplary, motivating and inspiring her team to achieve excellent results. Pamela possesses clear and effective communication skills, the ability to make quick decisions, and a solution-oriented mindset that elevates the performance of the entire team.

Pricylla Couto
Partner & CMO at G4 Educação

PARTNERS & CLIENTS

I've worked alongside and developed close-knit relationships with top creative agencies, production companies and brands in Brazil and abroad. I've assembled an exceptional client portfolio, and working with these catalysts of change on a diverse spectrum of projects has allowed me to develop a singular outlook focused on identifying opportunities, which in turn have been consistently converted into successful marketing initiatives.

FIRST-HAND COLLABORATIVE SKILLS

Cross-Functional Team Leadership & Stakeholder Management

Effectively leading and coordinating efforts across various departments.

Building and maintaining strong relationships with key stakeholders to gain buy-in and support for growth initiatives.

Problem-Solving & Agile Project Management

Utilizing agile methodologies to manage projects and the ability to pivot quickly based on feedback and results, while collaborating with different teams to identify challenges and develop creative, data-driven solutions that address the root causes of growth impediments.

Mentorship, Coaching & Conflict Resolution

Providing guidance, support, and training to team members to foster their professional growth and enhance the overall capabilities of the marketing team.

Network & Partnership Building

Establishing and nurturing partnerships with external organizations, influencers, and industry leaders to expand reach, enhance credibility, and drive growth.

FULL RESUMÉ

English CV